

Jarrod
Morkel
mentor and brand strategist
MORE ABOUT JARROD
Since the first time I became aware of the world of art, design, and branding, it has been my dream to be among the best. A few years later … and it is still my greatest desire.
For this reason, I strive to continuously expand my knowledge and refine my skills—not only in the field of design, but also in understanding human behaviour. The idea that art, design, and branding can exist in isolation is simply futile and meaningless. As creative beings, we do not create only for ourselves, but also for others. That is why it is so essential to understand the human condition.
I am not your typical creative spirit—I think deeply, dream easily, and tackle problems fearlessly. At heart, I am a team player with an insatiable thirst for knowledge and the ability to make any process run smoothly. These qualities have enabled me to transform organisational culture into a collaborative space built on trust and respect.
It is a privilege for me to be in partnership with ATKV-Crescendo, as I enjoy working with institutions that embrace growth, think beyond today, and place greater value on people than on profit.